Whitbread has acquired 13 hotels across Germany from the Centro Hotel Group, with plans to convert them to the Premier Inn brand in the first half of 2021. PREMIER Inn owner Whitbread has cut 1,500 jobs and thousands more staff have been asked to reduce their hours after the Covid-19 pandemic hit sales and profits. Location: Germany. With more than 800 hotels and more than 72,000 bedrooms across the UK and Ireland, Premier Inn guests are never far from a great night's sleep at fantastic value prices. The opening of Premier Inn Hamburg City Centre (Zentrum) will be followed by the opening of two further hotels in Munich later this year and at least 15 openings during 2020, including the re-branding of the 13 trading hotels acquired from Foremost Hospitality Group GmbH. Whitbread announces today the completion of the acquisition of a portfolio of 19 hotels in Germany, from Foremost Hospitality Group GmbH, for an undisclosed sum. Learn about Whitbread's Force for Good targets and progress so far. Whitbread believes that the conversion to Premier Inn will significantly enhance the existing guest experience. From the picturesque Old Town to the scenic river Elbe, you’ll have all of Dresden’s top attractions right on your doorstep when you stay at our Premier Inn Dresden City (Zentrum) hotel. Expansion into Germany, a country which has traditionally been dominated by smaller, independent hotel operators, is part of Whitbread’s strategic focus on growing the Premier Inn brand internationally. Guests visiting Premier Inn Hamburg who are familiar with the brand in the UK will instantly recognise its trademark features’, including power showers, Hypnos® mattresses, black-out curtains and tea and coffee-making facilities in every room. The new 182-bed city centre site puts Premier Inn - which will operate around 20 hotels in the country by the end of 2020 - a step closer to becoming one of Germany’s biggest branded hotel chains. The new 182-bed city centre site puts Premier Inn - which will operate around 20 hotels in the country by the end of 2020 - a step closer to becoming one of Germany’s biggest branded hotel chains. Premier Inn is a British hotel chain and the UK's largest hotel brand, with more than 72,000 rooms and 800 hotels. The Q3 FY21 update, which covered the 13 weeks to 26 November 2020, stated the Government’s Covid-19 restrictions continued to create very challenging hotel market conditions and as a result, total UK accommodation sales were down … The business has been awarded the Best UK Family Hotel in the TripAdvisor Travellers' Choice Awards for the 2nd year running, Best UK Hotel Group in the Silver Travel Awards and the Business InThe Community Environmental Leadership Award. Premier Inn owner Whitbread confirms 1,500 jobs axed as sales plunge. The new 182-bed city centre site puts Premier Inn - which will operate around 20 hotels in the country by the end of 2020 - a step closer to becoming one of Germany’s biggest branded hotel chains. The Premier Inn app is the fastest and easiest way to book your perfect hotel. The acquisition, which comprises 13 open hotels and 6 in the pipeline, gives Premier Inn a greater presence in the German hotel market. It is hoped that the Hamburg hotel, a new-build which is just a stone’s throw from the city’s main train station and major attractions including shops and museums, will prove similarly popular. And no matter where you choose to explore, our Premier Inn hotels in Germany are a great place to start your stay. We have won many awards over the years for all areas of our business, Introduction from Whitbread's CEO, Alison Brittain, Industry leading training and development. We're focusing on growing our presence in Dublin city centre initially, where we have five hotels in our secured pipeline, with an appetite to grow in key towns and cities across the country following the acquisition of our first site in Cork last year. WE’RE EVERYWHERE Search over 800 Premier Inn and hub by Premier Inn hotels across the UK, Ireland and Germany. Main, Germany" are provided by North Data and may be reused under the terms of the Creative Commons CC-BY license. Whitbread owner of Premier Inn, Beefeater and Brewers Fayre, has written to landlords saying it intends to only pay 50 per cent of rent for the final three months of the year. The conversion of the operating hotels to Premier Inn branding is expected to occur in the first half of 2021. Learn more about our three strategic priorities. Just a short bus or train ride away, you’ll find Frankfurt’s main station and sights of the city, like the beautiful Römerberg Square, Paul‘s Church and Zeil shopping mile. However, the proposition has also been developed to specifically cater to the needs of the local market. Premier Inn, Beefeater and Brewers Fayre owner Whitbread has written to landlords saying it intends to only pay 50% of rent for the final three months of the year. Shares in Premier Inn owner Whitbread () gained 3% to £31.52 as it revealed it has grown its market share in the hotel sector and continued to outperform the UK market.. Outside of the UK, Whitbread’s expansion plans are focused on Germany and Ireland. This deal demonstrates the structural opportunities that now exist in the German market which we believe we are very well-placed to take advantage of.”. With over 50,000 employees, more than 28 million customers in the UK every month, and based in 30 countries worldwide, there's always something happening at Whitbread. Premier Inn owner Whitbread has confirmed it axed around 1,500 jobs as it saw sales more than halve after coronavirus restrictions forced swathes of its … The company is announcing new hotels in Düsseldorf, Hamburg (two sites) and Stuttgart taking the total number of open and committed hotels in Germany to ten. Outside of the UK, you willfind Premier Inns in the Middle East and Germany with plans to expand in Ireland. With positive Trip Advisor reviews too, Premier Inn Germany is fast establishing itself as an amazing place to both stay and work for guests and teams alike. Andrew Jones, chief executive of LondonMetric, a FTSE 250 property company with a Premier Inn tenant, said Whitbread has "behaved impeccably" towards to landlords "and so we will look to … Whitbread announces today the completion of the acquisition of a portfolio of 19 hotels in Germany, from Foremost Hospitality Group GmbH, for an undisclosed sum. Acquisition grows Premier Inn's network to 68 trading and pipeline hotels across Germany. The centre, due to open in 2020, will be the first dedicated medical facility for children with sight and hearing loss in the UK. Copyright © 2021 Whitbread PLC. At its heart, Whitbread is all about people. Whitbread is committed to being a force for good in the communities in which it operates. A bar and restaurant is situated either on-site or next door to each hotel, offering a wide range of food and drink including a delicious all-you-can-eat breakfast. Premier Inn was named the UK's top-rated hotel chain for 2018 according to Which? Premier Inn owner Whitbread has taken a step toward becoming one of the largest branded chains in Germany after a roughly £250m deal that will see it running 31 hotels in the country by 2020. Premier Inn announced today that it has completed deals to secure four new sites as it continues to build its portfolio in Germany. Premier Inn already has a foothold in Germany with a 210-bed hotel in Frankfurt, which has consistently been ranked number one in the city by guests on Trip Advisor® since opening back in 2016. The group – which owns Premier Inns locally in Chippenham, Marlborough, Swindon and Trowbridge - revealed third-quarter sales across its hotels and restaurants more than halved as coronavirus restrictions forced swathes of its … Premier Inn owner Whitbread has cut 1,500 restaurant and hotel jobs, much less than the 6,000 the group had previously forecast. In the UK, Whitbread wants to expand Premier Inns from 78,470 rooms, as oflast October, to 110,000, while in Germany it plans to turn its fledgling, lossmaking, 2,720-room business into a 60,000-room market leader. Premier Inn owner Whitbread has axed some 1,500 jobs after seeing sales more than halve amid enforced coronavirus closures and restrictions. 3-min read Premier Inn owner Whitbread has confirmed it axed around 1,500 jobs as it saw sales more than … “The hotels match our network requirements and bring Premier Inn to many locations where we do not yet have a presence, including into a number of key towns and cities where we expect a strong demand for hotel rooms when the market recovers. On average 82% of restaurants were open during the quarter. It’s sustainability programme, ‘Force for Good’ is focused on enabling people to live and work well and is built around three pillars of Opportunity, Community and Responsibility. … Name: The newly acquired hotels currently operate under the Centro, Ninetynine and Fourside brands….will rebrand to Premier Inn in early 2021. Following the completion of this acquisition, Whitbread now operates 29 hotels, with a total open and committed pipeline of 68 hotels in Germany and sees the potential to operate around 60,000 bedrooms across the country. Whitbread, the owner of the Premier Inn and hub by Premier Inn hotel brands, has completed the acquisition of 13 hotels across Germany from the Centro Hotel Group. PREMIER Inn owner Whitbread has cut 1,500 jobs and thousands more staff have been asked to reduce their hours after the Covid-19 pandemic hit sales and profits. "We believe Germany has many of the structural growth drivers that have underpinned the success of Premier Inn in the UK and that Germany is a market that will deliver strongreturns in the future," said Chief Executive Alison Brittain. Premier Inn owner Whitbread has taken a step toward becoming one of the largest branded chains in Germany after a roughly £250m deal that will see it running 31 hotels in the country by 2020. Whitbread Chief Executive Alison Brittain said: "The completion of the Foremost acquisition marks an important milestone as we execute our ambitious growth plan for the Premier Inn brand in Germany. Whitbread PLC is a multinational British hotel and restaurant company headquartered in Houghton Regis, England.. The owner of the … Outside of the UK, Premier Inn's expansion plans are focused on Germany where the business is seeking to be the number one budget hotel operator. Across the estate, the average Trip Advisor score for Premier Inn hotels is 4.2. But Whitbread pointed to positives including total market share growth of 4.1 per cent to 11.4 per cent, and the accelerated growth of the Premier Inn brand in Germany. More information on all three is in the presentation below. Whitbread's share of the total hotel market rose 4.1 percentage points to 11.4%. Whitbread owner of Premier Inn, Beefeater and Brewers Fayre, has written to landlords saying it intends to only pay 50 per cent of rent for the final three months of the year. Whitbread PLC is a multinational British hotel and restaurant company headquartered in Houghton Regis, England.. Great Ormond Street Hospital Children's Charity is the National Charity partner of Premier Inn and to date team members, guests and suppliers have reached the milestone of £10 million, which formed part of the funding towards the Premier Inn Clinical Building, officially opened in January 2018. Whitbread announces today the completion of the acquisition of a portfolio of 19 hotels in Germany, from Foremost Hospitality Group GmbH, for an undisclosed sum. Plus, booking direct via the app means you won’t find a cheaper rate anywhere else. Premier Inn owner Whitbread has confirmed it axed around 1,500 jobs as it saw sales more than halve after coronavirus restrictions forced swathes of its estate to close. The company blamed the cuts on a slump in hotel guest numbers since lockdown. The parent company of Beefeater, Brewers Fayre and Premier Inn confirmed 1,500 job losses in its latest trading update – just over 4% of its 36,000 staff. Whitbread said it would continue to look for opportunities to expand in Germany through a mix of purchases and property development. Whitbread-owned Premier Inn says ‘Guten Tag’ to Hamburg as it opens the doors to its second hotel in Germany. Premier Inn announced plans to enter the Germany market in 2014 and, with ten sites and 2,200 bedrooms now … In the UK, Whitbread wants to expand Premier Inns from 78,470 rooms, as oflast October, to 110,000, while in Germany it plans to turn its fledgling, lossmaking, 2,720-room business into a 60,000-room market leader. Click here for more information. At Whitbread, we believe that a company needs to do more than just make profits and we are committed to being a force for good in all of the communities in which we operate. Premier Inn owner Whitbread confirms 1,500 jobs axed as sales plunge. Whitbread Plc, Britain's biggest hotel and coffee shop operator, said on Wednesday it had bought 19 hotels in Germany to expand its business beyond its base of Premier Inns in Britain. Over the long-term, we believe that Premier Inn can replicate its UK success in Germany. James Anderson, Property Communications Manager, Whitbread on 07850 944 798 / james.anderson@whitbread.com. The acquisition, which comprises 13 open hotels and 6 in the pipeline, gives Premier Inn a greater presence in the German hotel market. It originally entered the German market in 2016, testing thebrand for two years with its very popular hotel in Frankfurt. Premier Inn owner Whitbread has cut 1,500 restaurant and hotel jobs, much less than the 6,000 the group had previously forecast. By the end of 2020 Premier Inn aims to have around 20 hotels open throughout Germany, which will include hotels trading in all of its’ top 10 target cities across the country, including Berlin, Cologne, Dusseldorf and Stuttgart. Whitbread-owned Premier Inn today (Thursday, February 28) says ‘Guten Tag’ to Hamburg as it opens the doors to its second hotel in Germany. The UK’s leading hotel business is expanding in Germany as it seeks to replicate the success of Premier Inn … The acquisition, which comprises 13 open hotels and 6 in the pipeline, gives Premier Inn a greater presence in the German hotel market. The acquisition of the 13 hotels from the Centro Group adds 1,934 bedrooms to Whitbread’s growing network in Germany. The acquisition, which comprises 13 open hotels and 6 in the pipeline, gives Premier Inn a greater presence in the German hotel market. Founded way back in 1742, Whitbread now owns the UK’s biggest hotel brand Premier Inn as well as restaurant brands Beefeater, Brewers Fayre, Table Table and Bar + Block. Premier Inn adds 13 new locations across Germany as it... Whitbread, the owner of the Premier Inn and hub by Premier Inn hotel brands, has... 01 December 2020 At the time of its interim results (27th October 2020) Whitbread had an open and committed pipeline of more than 10,000 Premier Inn rooms across 53 hotels in Germany – increasing to 12,000 rooms following the completion of the acquisition of 13 hotels from the Centro Hotel Group. Premier Inn has exciting expansion plans in the German market, it opened its first hotel in Frankfurt in 2016 and the business has more than 30 additional Premier Inn hotels in its secured pipeline in Germany. Premier Inn owner Whitbread (WTB) has confirmed 1,500 job cuts following a restructuring of its hotel and restaurant operations as sales tumble amid lockdown restrictions. It operates hotels in a variety of locations including city centres, suburbs and airports competing with the likes of Travelodge and Ibis hotels.. Shares in Premier Inn owner Whitbread () gained 3% to £31.52 as it revealed it has grown its market share in the hotel sector and continued to outperform the UK market.. The completion of the Foremost acquisition marks an important milestone as we execute our ambitious growth plan for the Premier Inn brand in Germany. Today, there are more than 800 Premier Inn hotels across the UK, while the business also has a few properties in Germany … Hamburg is an incredibly vibrant destination and we hope Premier Inn will set the city’s new standard for value accommodation”. The acquisition grows Whitbread’s network of trading and pipeline hotels to 68 locations across Germany and more than 12,000 bedrooms. 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